Who are their best prospects?
What are they like?
Where can they find them?
Write a 3 to 5 page report addressing the following questions:
What demographic and geographic information should Eddie Bauer collect to select store locations?
What information on the competitive environment should Eddie Bauer collect?
Suggest methods by which Eddie Bauer can conduct marketing research to identify the shared characteristics of those customers who frequent Eddie Bauer stores versus the characteristics of customers who frequent the stores of competitors at various locations?
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