Prior to beginning work on this assignment, read
Chapter 4: Social and Cultural Environments,
Chapter 5: The Political, Legal, and Regulatory Environments,
Chapter 6: Global Information Systems and Market Research.
Watch the BUS622 Week 2 Assignmentvideo with Steve Forbes and the BUS622 Week 2 video with Bill Davis located above.
This assignment will give you a head start for your Week 6 Global Marketing Plan Part 2 Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.
In your paper,
The Global Marketing Plan Part 1 paper
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Ashford Writing Center for specifications.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
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