Vegetarian and Vegan

Do you eat red meat?  Are you a vegetarian or a vegan? It doesn’t matter! For this assignment, you work for the American Meat Industry.  Public Relations people are actually “Journalistic Mercenaries” who have mastered all the elements of a trained storyteller and hires out their “pen” – writing & media skills – to a client for compensation.  We will deal with the ethical questions of this next week. 

So like it or not… You now are a PR specialist that works for an industry organization that represents the American Meatpacking Industry.  Your task follows

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Based upon our discussion and the material that follows, construct a PR response to the news that the World Health Organization (WHO) has designated red meat and processed meats as being harmful in the same category as smoking tobacco and drinking alcohol.  You are representing the industry organization “The North American Meat Institute” an advocacy group that lobbies on behalf of the U.S. meat industry. Their web site is here:

The CBS story that outlines the problem is here:

Read the recent article from Science Daily

Your job is to defend the Meat industry by creating a PR Media Campaign defending Red Meat as a positive, important staple of the American diet – whether you agree with it or not!

Your submission defending the “red meat” and processed meat packaging industries MUST include the following:

– A Press Release (< 150 words)

– An Article to be placed in local newspapers and on websites serving local communities (<200 Words)

–  A short Speech is written for a Company Executive or Spokesperson, celebrity, etc. (< 2 Minutes) For more information on Vegetarian and Vegan check on this:

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