This is an essay and you should work on the company of Johnson & Johnson.
And the essay should be answered the following questions about the focal company in the case by applying relevant concepts or frameworks that have been covered in class till date:
(a) What factors or approaches have enabled the company to deliver strong performance in the past?
(b) What are some of the important issues confronting this company and what external developments and internal actions might have caused these issues?
(c) If you were the CEO, what courses of action would you pursue to address these issues? Explain how you would implement these, how they would address each issue, and what potential risks may exist.
And please read the attached file when you are working.
The duedate is within 2 days from now and 2 pages are Ok.
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