There have been plethora of research papers that have been written in Essay

There have been plethora of research papers that have been written in the past on the relevance of marketing in the political arena. Some researchers have even gone ahead and made the analogy between political candidates in the electoral setting to the goods in the commodities market. It is more inclined towards the communication aspect of the message that political candidate wants to convey to the voters. Various models of Political marketing have also been suggested. Zavattaro (2010) has mentioned that marketing in the political arena has shifted from being centred around the platform to be centred around the candidate.

All the strategies that are created to shape a political campaign are well thought after. Depending on the surveys held and the responses collected from the public, the communication strategy is set. Various models of political marketing have been formulated in the last 25 years. Each of them vary from each other in different aspects.

Don't use plagiarized sources. Get Your Custom Essay on
There have been plethora of research papers that have been written in Essay
From as low as $9/Page
Order Essay

Butler and Collins (1994) proposed a model that included the structural and process characteristics of political marketing.

The candidate and the ideology come under the structural characteristics. The process characteristics include the advertising and communication strategy of the party, ways of reaching out the masses etc.

Wring (1997) in his model has used the analogy of buyer and seller with the candidate and the voter. This has been done based on the 4 Ps of marketing. The environment i.e. the market consists of the loyal supporters, floating voters and the opponents.

Baines et al. (2002) created a model that is related to the coordination of local campaigning activity by the national party. Political campaign managers carry out research in various voting districts, collect census data and also conduct market research to gain insights about the attitude of the voters, their opinions, and also determine which fraction of the people are likely to change their preference from one party to another and what are the reasons for such a shift.

Many research papers have also talked about the political segmentation of the electoral voters. Some also talk about the effect that social media is having on the viewpoints of the voters. Jackson (2004) gave his view by quoting that those candidates who use social media to reach out to voters of a particular area and talk about a particular problem, are the most effective.

The Homework Writings
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All our papers are original and written from scratch. We will email you a plagiarism report alongside your completed paper once done.

Free Revisions

All papers are submitted ahead of time. We do this to allow you time to point out any area you would need revision on, and help you for free.

Title-page

A title page preceeds all your paper content. Here, you put all your personal information and this we give out for free.

Bibliography

Without a reference/bibliography page, any academic paper is incomplete and doesnt qualify for grading. We also offer this for free.

Originality & Security

At thehomeworkwritings.com, we take confidentiality seriously and all your personal information is stored safely and do not share it with third parties for any reasons whatsoever. Our work is original and we send plagiarism reports alongside every paper.

24/7 Customer Support

Our agents are online 24/7. Feel free to contact us through email or talk to our live agents.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We work around the clock to see best customer experience.

Pricing

Flexible Pricing

Our prices are pocket friendly and you can do partial payments. When that is not enough, we have a free enquiry service.

Communication

Admission help & Client-Writer Contact

When you need to elaborate something further to your writer, we provide that button.

Deadlines

Paper Submission

We take deadlines seriously and our papers are submitted ahead of time. We are happy to assist you in case of any adjustments needed.

Reviews

Customer Feedback

Your feedback, good or bad is of great concern to us and we take it very seriously. We are, therefore, constantly adjusting our policies to ensure best customer/writer experience.