They did not choose any of these markets for their research. Which country did they choose as their target market?
1. Which two market segments did they identify within the target market?
2. Which of the seven products did they choose to introduce to the target market?
3. What market advantage did they report on this chosen meat?
4. Name one other advantage the product had:
5. Name one concern the market had with importing Australian meat:
6. Which promotional method did they choose?
7. Where exactly did they choose to promote the chosen product?
8. When was the promotion?
9. How many people did they invite to the promotion?
10. What industry sector, or market segment, did they represent?
11. What cultures did the guests represent?
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