Strategic Marketing Plan on Papa John’s

Strategic marketing plan on Papa John’s research essay

Executive summary (aim for approx. 150 words,)

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Situation Analysis (aim for approx. 750 words)

· 1. A critical assessment of marketing issues facing the case company.

· 2. An analysis of the external and internal marketing environment.

Strategy Formulation (aim for approx. 1500 words)

· 1. Clear, evaluated and justified strategy

· 2. Targeting: evaluation, selection and justification of consumer and/or business segments.

· 3. Set of tactics clearly derived from strategy and developed in accordance with segments targeted.

Conclusion and recommendation (aim for approx. 750 words)

· 1. Supported by your research to justify why and how your strategy will help the case company gain a competitive advantage.

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