Strategic Management


Why is an understanding of the sociocultural meaning of brands important in the approach to Strategic Brand Management?

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Write a persuasive essay that directly addresses the question above. In your essay, you are expected to consider what you have learned in section one of the module which explores the sociocultural meaning of brands. Your answer should relate to all of the following aspects:

• Understanding the Social Psychology of brands – The psycho-social influences of brands on consumer decision making.

Emotion and Brands – The importance of emotions in branding.

• The Symbolic Meaning of Brands – The symbolic nature of brands and their impact on consumer decision making.

• Cultural Meaning Systems and Brands – The role of brands in the transfer of cultural meaning. You are expected to use a variety of peer-reviewed academic journal papers to support your arguments and discourse. There are relevant sources within the module’s resource list, lecture materials, and core text. In your discourse, ensure that you demonstrate critical thinking by using such resources as evidence to create structured and reasoned arguments.

There is a bibliography provided within this remit which can be used as a starting point in your research. This is not an exclusive list. You are expected to demonstrate evidence of extended reading outwits of the materials already provided. For more information on Strategic Management check on this:

Impact of International Actors

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