Strategic Management

Chosen Company: Coindesk (

The purpose of this project is to demonstrate mastering the main types of strategic analysis studied in this course. industry.

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In the report, teams are expected to:

1. Explain the rationale underlying their choice of the company.

2. Analyze the external environment of their chosen company and its effect on the industry in which the company operates. Teams are also expected to analyze the structure of the industry in detail and explaining the impact of COVID-19.

3. Analyze the internal environment of their chosen company, through reflecting on the company’s resources and capabilities, knowledge, competencies, culture among other issues. Teams are also expected to analyze:

o The company’s mission, vision, objectives along with the company’s organizational structure.

o Teams should also conduct stakeholder analysis.

o, Assess the company from an ethical perspective.

o, Analyze the efficacy of its corporate governance.

4. Identify and analyze the current corporate strategy and/or business strategy in detail as well as the overall effectiveness in the implementation of the selected strategy and explaining the impact of COVID-19.

5. If the company chosen is not operating in Saudi Arabia, teams are expected to reflect on three market entry strategies that they think are optimal for the company to use to enter Saudi Arabia and explain the rationale in detail.
Important Instructions:

• The body of your report is expected to be double-spaced, using Times New Roman, 12-point font.

• Use an appendix for additional information that you feel is relevant to your assignment.

• Make sure that the report is done in question-answer form. You can use any form of referencing for all external reference material as long as you are consistent throughout.

• Make sure that you correctly reference every piece of information or data that you use. Any information or data used in the report, whether through paraphrasing or direct quotes, should be accurately referenced.

• Report structure:

o Executive Summary.

o Introduction to the project and research objectives.

o, List all 5 aforementioned points above “In the report, teams are expected to” through having a title for each point, then start the thorough analysis.

o Preferred to include, graphs, tables, charts, and written analysis.

o Recommendation.

o Clear conclusion.

o Appendix.

• Reflective report.

• Use structured, layout, and academic practice.

• Plagiarism <5%.

• A copy of the plagiarism report. For more information on Strategic Management check on this:

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