You have recently appointed SPORTS* Marketing Manager, a sports event management company specialized in triathlon and endurance events. Your main competitors are IRONMAN and XTERRA. As a Marketing Manager, you need to prepare a report regarding product development, marketing & communication, and sponsorship initiatives
You need to prepare a report to the management team answering the following questions:
Q1. Develop a relevant product concept in order to gain customers from the competition and attract new customers
Q2. Suggest specific initiatives to strengthen customers’ experience
Q3. Develop an IMC plan for the new products
Q4. Develop a sponsorship proposal to attract sponsors
Wordcount: 3000 words
Cover, Table of Contents, References, and Appendix are excluded from the total word count.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
It assesses the following learning outcomes:
Outcome 1: understand sports product development.
Outcome 2: Understand how to plan an IMC plan and how to attract a sponsor. For more information on Sports Marketing check on this: https://en.wikipedia.org/wiki/Sports_marketing
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