As previously indicated, the Final assessment consist of a case study -report- of 3-4 pages including bibliography (instead of 6-8 initially indicated in my announcement dated Oct 10), of a firm of your choice (start up or well established) precisely describing the first steps of their growth. The example must not be older than 10 years. Deadline
How to proceed :
-Find a list of innovative start up on the Internet (try from 2011 to 2019, you will find plenty in various industries and in various countries e.g. type on Google : Innovative start-ups 2015)
-Select one firm you want to explore
-Google the firm’s name on the internet and collect all information needed (if you do not find enough information, select another firm until you find what you need)
-Your document shall include the following parts :
1-Introduction (firm name, location -city/country-, year of inception, CEO/founder/main partners ; business model) (half page)
2-Description of product/services/marketing approach (half page)
3-How and why did they started, what was the idea ?, the opportunity ? what is their strategy (cost leadership ? differentiation ?) ; their mission and vision (half page)
4-How did they finance their start (quarter/half page)
5-How did they grow (born global ; in domestic country first and then abroad ?-if they did not develop abroad yet, do they have plan to do so ? do they plan to go public -IPO- at a point of time? How many years each step took ?) (half page)
6-How did they develop : on their own ? through franchise ? partnership with large firm ? (half page)
7-Conclusion/recommendation : express what did you learned from your research for this task , what would you recommend to the entrepreneurs 1⁄4 to 1⁄2 page
8-Bibliography (use Harvard referencing system, you will find information on Harvard ref. system on the course page, under week 1 banner)
If, despite your efforts, you cannot find the information related to one of the 6 points above (conclusion and bibliography are compulsory), just explain this in your document e.g. How did they finance their start. For more information on Small Business Management check out : https://www.youtube.com/watch?v=60Pgfk9aQec
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