Set your survey questions up as follows:

Set your survey questions up as follows:

I’d like to get your feedback to a few new product / service ideas.  Please read the paragraph describing each idea and answer the two questions that follow:

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Idea #1:  (PUT YOUR CONCEPT HERE, for example):

Bread Fresh

Turns every slice of store-bought bread into a warm, delicious indulgence that tastes and smells home baked!

Introducing Bread Fresh, the new kitchen appliance that turns store-bought bread into home-baked goodness!  The Bread Fresh machine warms each slice of store-bought bread in a patented moisture controlled chamber to both heat and naturally refresh it to it’s just-baked goodness.  Just put a slice of bread into the Bread Fresh machine, and in 20 seconds it will smell and taste like it just came fresh out of the oven!  Ohh, the smell.  Ohh, the taste.  Your family will love it!

1)  Assuming this product or service was available to you at what you would consider a reasonable price, how likely would you be to purchase it?

  • Extremely Likely
  • Somewhat Likely
  • Might or Might Not
  • Somewhat Unlikely
  • Extremely Unlikely

2)  How “New & Different” is this product or service versus alternatives already available in the marketplace?

  • Extremely New & Different
  • Very New & Different
  • Somewhat New & Different
  • Slightly New & Different
  • Not At All New & Different

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