Consider “Selling to Children: The Marketing of Cool” by Juliet B. Schor (p. 197) and the video titled Consuming Kids. One of the dominant themes of children’s marketing today is the selling of cool, as marketers have shifted from the selling of products to the selling of emotional meanings tied to brands. In at least 250 words, analyze how marketers draw on and/or play into kids’ normal social interactions with their peers in order to make their appeals effective. Use denotation and connotation, and be sure to provide specific examples. How do you feel about this marketing trend? Why?
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