Research Project Part Comprehensive Outline (10%) Essay

College Reading and Writing skills / Research Assignment and Preliminary Work

Research Project Part 1: Comprehensive Outline

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Mohit Malhotra



Richard Mitchel

23rd March, 2019

Outline for Factors that contribute to the success of a Business


Thesis statement: This research explores the factors that contribute to the success of a new business. It will act as a guide for the new entrepreneurs to have a beforehand knowledge about the market. Successful businesses are all about understanding the market better.


An innovative idea –

a.The purpose or idea of the business should be a solution to a problem maximum people are facing. For example – darkness was a problem to people and so light bulb invented by Thomas Alva Edison came as a solution.

b. some popular saying –

‘You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don’t see them.’ – Jay Abraham

‘When you confront a problem, you begin to solve it.

’ – Rudy Giuliani

Hence, looking for problems and then their solutions can be the right way to get a unique business idea.

A great team:

a.Capable and talented people that can look for the long-term benefits of the business and with some nice strategy making skills. Qualities like leadership, discipline, punctuality, decision making etc. is what a businessman should look for while hiring their teammates.

b. “None of us is as smart as all of us.” –Ken Blanchard

“If everyone is moving forward together, then success takes care of itself.” –Henry Ford

Great Marketing and customer service:

A good marketing strategy can be the key to success. Attractive advertisement and in a right way will build up interest in people. Thinking about the product you where last attracted to and then why were you attracted can help.

But then no one likes going to a place where they are not treated well. Therefore, customer service should not be neglected.

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

“Treat the customer like you would want to be treated. Period!” -Brad Schweig


Hence, these three are the important factors that contribute to the success of a new business.

Factors are supported by quotes of some great business to make it more appealing.

Knowing the market and acting according to it with a team of some really talented people is the key to getting success in a business.


BIBLIOGRAPHY Dizon, A. (2018, March 23). 120 Helpful Customer Service Quotes from the Pros. p. 5. Retrieved from S. (2016, April 23). Factors that Contribute to Business Success. Leaders Look at the Big Picture, p. 2. Retrieved from D. (2014, February 14). 15 Quotes to inspire great teamwork. p. 1. Retrieved from

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