In this week’s chapter readings, we review a number of promotional options available to the global marketing manager. Let’s consider the media options specific to the country you have selected in your group project.
Consider the media options available to advertisers in the US and in the country you selected. How do the options differ? What constraints or limitations are placed on advertisers in the country? What can your team do, as advertisers, to cope with media limitations in the country you are looking to expand to? (in your group project)
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Company chewy online pet store
country England
global marketing class