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Performance Analysis and Evaluation: DrChrono


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Performance Analysis and Evaluation: DrChrono


The integration of technology in the workplace has significantly improved the outcomes of events by enabling organizations to accomplish their objectives, a move that enhances the experience of the consumers. Today, the focus has switched from the company needs to develop viable solutions that can be used to address issues affecting individuals in their immediate environment. Specifically, health institutions and facilities interact with vast amounts of data ranging from patient information to diagnosis, which enable medical practitioners to treat the various conditions experienced by the public. In this regard, DrChrono is an iOS application that allows medical professionals to store patient information in a digital format. Founded in 2009 by Michael Nusimow and Daniel Kivatinos, the service patient care platform was the first Electronic Health Record in the US to develop an original application for both iPad and iPhone. Over the years, the world has witnessed an upsurge in HER applications, which aim at improving the overall medical experience. By using various performance evaluation methods, this research will explore the challenges encountered by the platform and the milestones that have been accomplished since its inception. Hence, integrating technology in the workplace enhances the operational performance of organizations and opens up opportunities in the business environment, which can be explored through the provision of quality products and services.

Evaluating DrChrono’s Success

In the medical field, patient information plays a critical role in the determination of the best treatment option that can be used at any given time. In this case, DrChrono is an elaborate platform that links the patient with the doctor, while allowing different medical professionals to access health records compiled by other practitioners. Compared to the paperwork that limits individuals to a particular health provider, DrChrono is an integrated API that enables patients to seek treatment from different practitioners. Since its inception, the application has established a substantial relationship between tens of thousands of health professionals who attend to the medical issues of over 13 million patients. From this observation, it is evident that the digital platform has gained traction in the health sector due to its ability to consolidate various aspects that are crucial to the treatment of patients in the US.

Health information technology has evolved over the years due to growing concerns among patient safety and the ability of medical practitioners to develop the right diagnosis at any given time. From this observation, it is imperative to point out the impact of DrChrono on the patient perspectives towards healthcare and the available treatment options in the country. Importantly, the application enables individuals to interact and access different information regarding the diagnosis of a patient conducted in various health facilities at the click of a button (Miotto, Li, Kidd, & Dudley, 2016). Using the application on iOS, patients can access their health records while physicians can reveal the cause of a particular body condition to an entire family through the digital platform. Likewise, medical practitioners can share complex information regarding the health of a patient. For instance, when performing major surgery on a patient, an oncologist can engage a cardiologist through the platform to develop an effective treatment plan that suits the patient needs. Hence, there is a need to recognize the milestones that have been achieved through DrChrono and its impact on the overall health status in the country.

Tracking Company Evolution Through Performance Reviews

DrChrono commenced as a company that would remind patients about their appointments with doctors. Using this application, individuals would get reminders regarding their forthcoming meetings with physicians and any information concerning a prior investigation would be disclosed to the patient at their discretion. However, the organization rose to become a platform that handles medical billing and patient management, an aspect that certified it to become a recognized EHR platform. Importantly, DrChrono takes care of patient needs by simplifying and enhancing the relationship between a physician and patients who access their services. By analyzing customer and physician satisfaction, it is possible to evaluate the performance of the EHR platform and its impact on the needs of individuals in the modern world. Coming at a time when the world dependence on technology is on the rise, the application will change the perspective of individuals towards health.

Monitoring New Users

By tracking the number of new users who register and subscribe to the various packages, it is possible for auditors to evaluate the performance of DrChrono and its impact on humanity. In this regard, the application dwells on the need for physicians to use iPads for medical purposes compared to when they would use the gadgets for their reasons. Mainly, the EHR allows doctors to manage patient information and initiate the billing information without paperwork (Fildes, Charlton, Rudisill, Littlejohns, Prevost, & Gulliford, 2015). When patients describe their conditions, it is possible for doctors to access their information in the case of existing patients or create new accounts where patients can receive regular and timely updates regarding their treatment plan. Notably, the digital platform has eliminated the possibility of third parties accessing patient information without their consent. Besides, the API has eradicated the instances where health facilities would misplace patient medical records, leading to the inability of physicians to develop the best treatment plan. Hence, observing the new users and matching their index with the company performance is a perfect way of understanding the success of the organization.

Measuring the Impact on the Target Audience

It is impossible to establish the success of DrChrono by measuring its impact on the patients’ perspectives towards healthcare in the US. Primarily, the EHR has had a sign on the experience of physicians and patients who have established a healthy relationship. Additionally, the positive engagement and interactions with the patients have had a substantial impact on the outcomes of events in the medical environment because of the real-time updates that can be generated and issued to the patients (Johnson & Zinkhan, 2015). Through AirDrop, a feature on the EHR, patients can receive their medical information immediately when the physician dictates the diagnosis and revelation of their conditions. From this realization, it is evident that the impact of the EHR will inform the decisions to be made by the organization regarding the future updates that will be made on the platform. For this reason, there is a need for DrChrono to continuously evaluate their success to stay relevant in the health information sector.

Feedback Loops

By constantly revamping the EHR, DrChrono will achieve the desired impact on their target audience. Using the feedback from the users, it will be possible for the organization to understand the changing needs of consumers and align their objectives with those of the users. Since the EHR is a platform for both doctors and patients, there is a need for the digital platform to measure success through the evaluation of user experience and the ability to form meaningful relationships between the two groups. Feedback loops act as checkpoints that enable individuals to ensure the functionality of the digital platform and its ability to acquire the desired output (Chandra & Wella, 2017). In business, the process of satisfying the interests of users is defined by an uninterrupted service and method that facilitates the interaction between the patients and doctors. Currently, patients are expected to call their doctors and book appointments to acquire information regarding their medical records and other procedures. However, with the introduction of DrChrono, patients can access diagnoses and other bits of information regarding their ailment.

Feedback is obtained by analyzing the functionality of an organization and evaluating the success of its organs in the business environment. In this case, receiving input from the users is a perfect starting point for a company to develop strategies to introduce new features and services to the existing product. Due to competition from other service providers in the business environment, there is a need for DrChrono to invest in research and development to understand the changing needs of their consumers. Using this information, it is possible to predict the behavior of individuals in the market and develop products that address problems, which affect their lifestyles. In this case, DrChrono can engage a third-party company that specializes in human interactions to observe the impact of the application on the relationship between doctors and their patients. Even though the organization can use the in-app messaging service to engage the users, there is a need to obtain an actual image of the impact of the application on the livelihoods of individuals.

Feedback loops are designed to eliminate mistakes in the operational performance of an organization. In this case, a feedback loop can be used to avoid the delays that are caused by the chain of command during the execution of tasks in the workplace. While organizations are expected to develop a formal approach that can be used to address problems in the work environment, feedback loops are used to create an enabling context where both users and the organization can utilize their positive interactions to solve an immediate problem (Kéfi, Holmgren, & Scheffer, 2016). Many individuals would recommend positive feedback loops because of their ability to generate growth and create an environment where individuals would realize change. Given the nature of the EHR, the more effective the platform is the more patients and medical practitioners it would have. From this realization, it is evident that DrChrono should invest in technological knowledge that can be used to implement various changes in the platform to achieve maximum results.

Alternatively, negative feedback loops could be introduced in the later stages of the DrChrono application to achieve its purpose in contemporary society. Mainly, these types of loops are concerned about the self-correcting measures that can be introduced to an organization to yield balance and a sense of equilibrium. Importantly, when an organization achieves full-blown growth, there is a need for the management to put in measures that monitor the performance of individuals and the numerous features associated with the organization in the business environment (Subbiah, 2018). Specifically, DrChrono has been recognized as Apple’s digital health platform, a move that has attracted various stakeholders to partner with the company. From this realization, it is evident that certain activities should be executed to maintain a steady performance that defines the company’s image in the business environment. Mainly, the recommended changes should focus on achieving a state of balance and equilibrium regarding company performance and its reputation in the market. Thus, the company leadership should analyze the most efficient loops that can be used in their development stage to accomplish its objectives in the business environment.

Implementing New Ideas

It is essential for an organization to consider its business strategy and approach towards the execution of tasks in the workplace. In this regard, competition is an external factor that disrupts the dominance of a company in the market and interferes with its operational performance. From this realization, it is imperative to note that the behavioral and leadership traits of company managers should be monitored to establish their focus towards achieving organizational objectives. Investment options play an eccentric role in the growth and development of an organization because of their impact on the realization of targets and the fulfillment of consumer needs. Notably, DrChrono should develop a development strategy that guides individuals to understand the changes that can be introduced in the workplace to accomplish set goals and objectives. Thus, there is a need for company managers to understand the changing needs of their consumers and engage in research to achieve a competitive edge over other industry players in the market.


Understanding the market offers an organization with an opportunity to develop viable solutions that address the needs of individuals. In this case, DrChrono should actively engage in research activities by seeking financing from its investors to facilitate the various approaches that should be implemented when changing the company objectives. Importantly, the technology market is always evolving, and as such, companies that offer services in this industry should still be a step ahead of the business environment. When the market is disrupted, organizations that do not have a contingency plan are eliminated from the business environment, paving the way for those that invested heavily in activities that seek to understand the needs of the target audience. Resisting change has a significant impact on the operational performance of a company because of the inability of an organization to compel consumers to associate with products that do not address their needs. Hence, company managers should be receptive to new ideas that can be used to combat competition and other external threats that may interfere with the productivity of an organization.


Integrating technology in the workplace enhances the operational performance of organizations and opens up opportunities in the business environment, which can be explored through the provision of quality products and services. Notably, DrChrono is a revolutionary service that creates an enabling environment where patients can interact with physicians and access their medical records on demand. In many health facilities that do not use the EHR platform to manage their patient records, individuals have to book an appointment and meet the physician. However, the API has made things easier and reduced instances that led to time wastage where patients would be expected to attend physical meetings with their doctors. Since the technology market encourages disruption, DrChrono should invest heavily in research activities to understand the changing needs of consumers and the best approach that can be used to address their problems. Likewise, managing growth should be viewed as a collective process that will determine the success of the organization in the business environment. Developing strategies to overcome competition and other external factors is an absolute way of achieving a competitive edge over other industry players in the business environment. Thus, the organization should continually evaluate its performance to identify aspects that hinder its growth and development, and the ability to meet the needs of individuals effectively.




Chandra, K., & Wella, W. (2017). Measuring Operational Management Information Technology: COBIT 5.0 and Capability Level. International Journal of New Media Technology4(1), 37-41.

Fildes, A., Charlton, J., Rudisill, C., Littlejohns, P., Prevost, A. T., & Gulliford, M. C. (2015). Probability of an obese person attaining normal body weight: cohort study using electronic health records. American Journal of Public Health105(9), e54-e59.

Johnson, M., & Zinkhan, G. M. (2015). Defining and measuring company image. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 346-350). Springer, Cham.

Kéfi, S., Holmgren, M., & Scheffer, M. (2016). When can positive interactions cause alternative stable states in ecosystems? Functional Ecology30(1), 88-97.

Miotto, R., Li, L., Kidd, B. A., & Dudley, J. T. (2016). Deep patient: an unsupervised representation to predict the future of patients from the electronic health records. Scientific reports6, 26094.

Subbiah, N. K. (2018). Improving Usability and Adoption of Tablet-based Electronic Health Record (EHR) Applications (Doctoral dissertation, Arizona State University).


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