Midterm 100 points
The midterm is both a written exam and three-minute presentation.
Written Exam: Includes 10 questions worth 5 points each
Potential Questions to consider:
Introduction 10 points Body 30 points
Conclusion 10 points
BBA Program Key Learning Goals: (I=Introduced, D=Developed, M=Mastered) 1. Ability to demonstrate leadership competencies (D & M)
2. Ability to communicate effectively (I & D)
3. Ability to act in an ethical manner (I & D)
4. Ability to act effectively in a global business environment (I)
5. Ability to integrate strategies within overall organizational context (I & D)
6. Domain–specific Knowledge and Skills (D & M)
Course Learning Outcomes
Upon successful completion of the course, students will be able to (please fill in) After taking this course, a student will have the ability to:
1. Understand fashion fundamentals in the context of culture.
2. Describe the impact of economic, cultural, and political environments on fashion. (I & D) 3. Appreciate the cultural implications of the fashion marketing context.(I, D)
4. Examine the importance of dress and appearance. (I,D)
Catalog Course Description/Objectives
The impact of fashion/appearance on human behavior and the role of fashion as a form of communication are studied. Theories of psychology, social psychology, sociology and anthropology are incorporated to assist in the understanding of how individuals express themselves through their appearance. The course examines the interrelationship between postmodern culture and fashion/beauty beginning with an analysis of the primal, underlying motivations for adorning the body. Topics include non-verbal communication aspects of appearance, cultural appearance, the inherent sexism, lookism, ageism, and ethnocentricity of fashion; and the impact of sociological/ religious/political/economic systems on dress and
FMRK 360 FASHION, CULTURE, & SOCIETY, Fall 2019 Syllabus – Page 2
adornment. The course examines the interrelationship between postmodern culture and fashion/beauty beginning with an analysis of the primal, underlying motivations for adorning the body. Topics include cross–cultural appearance, the inherent sexism, lookism, ageism, and ethnocentricity of Western fashion; and the impact of sociological / religious / political / economic systems and beliefs on dress and adornment.
6. To analyze the religious/spiritual nature of appearance/dress
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