Memo Writing


To: Rose Bohn                                                                                                                                                                                   From: Barry Allen                                                                                                                                                                      Date: September 12, 2016                                                                                                                                                Subject: Rhetorical Analysis of the Resumes and Cover Letters for the NWP Services Corporation Internship position and Lowe’s Home Improvement part-time position in the Electricity and Electronics Department

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Job Ad Interpretation

Communication skills and teamwork skills are my professional identity for NSW.

My professional identity for Lowe’s Home Improvement is customer service and electronics knowledge.

Audience Analysis

NWP Services Corporation values teamwork and innovation.

Lowe’s values supporting the community and customer service.

Rhetorical Analysis

The construction of my resumes and cover letters for these two positions required consideration of all seven rhetorical strategies: word choice, style, tone, content choice, layout, organization, and purpose.

Word Choice Reflects my Engineering Culture/ Goals

I used word choice to convey my engineering culture that values strong communication. I focused on this value of engineering culture because the job ad for NWP Services Corporation heavily emphasized the importance of strong communication skills. To accomplish this, in the first body paragraph of my cover letter for their internship position I repetitively used words like ‘communicate’, ‘collaborate’, ‘spoke’, and ‘presented’. These word choice examples illustrate the variety of communication skills that I will bring to the job. In the long run the repetitive use of these action words about various communication strengths highlight what my culture values as well as my ability to perform a task that they require.

Tone Targets Audience

I chose to have a very direct tone in my cover letter to Lowe’s to target Lowe’s purpose driven company personality.  I used writing style to create this direct tone in my letter to reflect their priority to be purpose driven. The first body paragraph of this  cover letter contains short sentences and concise style. I placed one example of how I am experienced with electrical equipment in each sentence. This direct tone reflects Lowe’s priority of being clear and understandable to their customers.

Writing Style Solves Reader’s Problem

I chose an academic writing style in my cover letter to NWP Services Corporation to prove my eligibility for the internship. My writing style throughout the first body paragraph of the cover letter uses elaborate sentences with complex grammar as evidence of my academic ability. To prove my experience, I fluently  included relevant jargon word choice specific to my field, such as abbreviations for Plasma-Enhanced Chemical Vapor Deposition System (PECVD) and Plasma-Enhanced Atomic Layer Deposition (PEALD). My choice of words and writing style in the first body paragraph of the cover letter to NWP give the audience the feeling they are connecting with an academic who knows how to “get their hands dirty.”

Content Demonstrates Effective Collaboration

I added content explaining my research and laboratory experience in response to  peer review suggestions. My reviewer made the connection that the NWP Services Corporation’s job ad mentioned that experience was a plus in the requirements section. Therefore, to give my profile an extra boost I incorporated this into my cover letter to obtain their internship. I did this by subtly explaining my research and laboratory experience while highlighting my communication skills in the first body paragraph of my cover letter to NWP. This additional content demonstrates collaboration that improved the strength of the cover letter in responding to the specifics of the job ad.

Layout Increases Readability

The layout’s consistent pattern of headings along with an overall balanced page increases readability through a pleasing appearance that the interviewer  finds easy to scan for key qualifications. NWP Services Corporation is looking for a person with the ability to learn quickly and also apply that knowledge so I tailored my bold headings to emphasize learning and experience equally. The layout of my resume demonstrates equal emphasis on my capabilities in the academic research field and my experiences  applying that learning to the everyday solutions needed for customer’s projects at Forge Hardware Inc.

Organization Integrates Words and Visuals

I  organized my resume with the Education section first and then the Experience section followed by extra skills and hobbies in my resume to NWP Services Corporation to bring the strongest focus to my heading Experiences and the bullets in that section. The heading words and white space bring the main focus to the bullets under experience rather than focus on my skills or education. This order of topics first emphasizes my ability to learn advanced material but then keeps focus longer on experiences because of the white space under the heading and to the right of the bullets.


Job Ad #1


NWP is seeking to hire an intern to assist with our Construction Unit for NWP Services Corporation in our Tampa, FL office.

As a part of NWP Submeter Team – a rapidly growing business unit within NWP – you will be responsible for assistance in the design, installation and maintenance of submetering systems to provide energy and water conservation methods for sustainable multifamily housing.


In this role you will help oversee the application and construction of the latest wireless Automatic Meter Reading (AMR) solutions for Water/Gas/Electric monitoring utilizing Ethernet communications and two-way mesh radio networks. You will oversee timely execution and customer satisfaction for a portfolio of projects and maintenance contracts ranging from $10,000 to $200,000. The Submeter Coordinator will be directing a team of internal Field Technicians and external Subcontractors, purchasing material and negotiation contracts, to all while keeping costs at or below budget.


Project Management or extensive research projects desireable
Looking to graduate with degrees in Engineering, Construction or Environmental Sciences is a plus
The ability to work under pressure
Excellent Communication skills
Computer literate in various programs including: Microsoft Software (WORD, EXCEL, OUTLOOK)





September 9, 2017

Barry Allen

P.O. Box 56

Lemont, PA 16851


NWP Services Corporation Human Resources Department

4710 Eisenhower Blvd, Suite B-2

Tampa, FL 33634


Dear Human Resources Representative:

I am applying for a summer 2017 engineering internship.  I’ve heard first hand from peers who interned with your company that you stand out for your value of strong communication skills and expert customer service. Through my work as a research assistant at Pennsylvania State University and as a Sales Associate at Forge Hardware, Inc. I have learned how to adapt my knowledge and experience to be a team player in stressful environments. These qualities can support NWP Services Corporation’s passion and relentless pursuit of innovation to better your customer’s homes.

Since May of 2016 I have been a part of a team researching two-dimensional transition metal dichalcogenides (TMDs) where I adapted my knowledge and communication skills to complete our work successfully. Specifically, I redesigned a PECVD system into a PEALD system capable of depositing two-dimensional TMDs. I contributed to our fast-paced environment with  weekly updates to my supervisors, coworkers, and other professionals.  In several instances, I collaborated with my coworkers to brainstorm more effective and efficient solutions. Collaboration was especially key when communicating with Hillscher, a German company. Also, at the end of this past summer I presented my designing progress at the Pennsylvania State University Summer 2016 REU Symposium. I can use these communication skills to innovate for NWP.

As a Sales Associate at Forge Hardware Inc. I used hands on tools effectively through nearly five years experience. I also work independently to research solutions to difficult construction and repair project situations and then work as a team with my co-workers and satisfy our customers to the best of our abilities. Satisfying our customers also required prompt solutions to their inquiries, communicating to customers in a way they understand technical aspects of their projects, and creating a friendly environment so customers would feel free to ask questions.

I welcome the opportunity to talk more with you about working alongside number one professionals at NWP. I can be reached through my email: and my cell phone: (717) 555-0517. Thank you for your consideration.


Barry Allen




Job Ad #2

Key words:

Red = assist

Yellow = customer satisfaction/service or helping customers

Blue = experience with technology/inputting data






September 9, 2017

Barry Allen

P.O. Box 56,                                                                                                                                         Lemont, PA 16851                                                                                                                           (717)698-0517


Human Resources Department                                                                                                          Lowe’s Home Improvement,

104 Valley Vista Drive                                                                                                                         State College, PA 16803


Dear Human Resources:

I hope my letter finds you well. I write to you to inquire and be considered for your part-time Customer Associate position in the Electrical and Lighting Department. As a customer of Lowe’s I know you value your employees for their knowledge and customer service abilities. Due to my times as a research assistant in both the Materials Science and Electrical Engineering departments at Pennsylvania State University and a Sales Associate at Forge Hardwar, Inc.; I have acquired knowledge of various electrical skills and an ability to satisfy customers. These qualities are why I believe I can contribute to Lowe’s passion for improving the community that supports them.

I have electronic product knowledge from my research on a team studying two-dimensional transition metal dichalcogenides (TMDs). This research opportunity enhanced my knowledge in the electrical engineering field. Specifically, I am redesigning a PECVD system into a PEALD system capable of depositing two-dimensional TMDs. This experience allowed me to work with equipment ranging from circuit boards to computer operated hardware to wiring combinations. At one point I installed an interface into a computer. I have demonstrated to my mentors and advisors that I skills to build and fix electrical devices. This knowledge would allow me to talk to your customers about their electronic needs.

I have worked to satisfy customers at Forge Hardware for nearly five years. I have learned from my older co-workers and customers when and how to use hands on tools. Another skill I have adopted is the ability to independently research solutions to difficult construction and repair project situations and then work as a team with my co-workers to satisfy our customers to the best of our abilities. These experiences will allowed me to excel in serving your customers and  advise customers on their home improvement projects.

I would welcome the opportunity to help customers improve their homes and be a part of the proud and compassionate Lowe’s family. I will await contact for further information pertaining to this position. Thank you in advance for your consideration.


Barry Allen

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