McGraw-Hill is developing a new writing assignment

McGraw-Hill is developing a new writing assignment learning experience as part of their platform to provide just-in-time support for students to hone their writing skills and conceptual understanding. This Spring 2019 semester, our class is participating in a project with McGraw-Hill to develop and train artificial intelligence (AI) to instantly score and provide feedback on short answer responses. We will contribute to a portion the data collection process that helps the technology learn to score as instructors do.

The following assignment is optional for this course and is worth 2 points.  It is due on 10/20.

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Here is the question:

Mega Moving Services (MMS) is a moving company serving the greater Philadelphia region. MMS has built extensive cash reserves and is well known in the area. Lately, high gas prices are eating into the company’s margins as they have a significant number of trucks in operation. As a result, MMS management is trying to get away from driving inside the city where their trucks have higher gas consumption. The market development team has identified rural, yet growing areas between Philadelphia and Pittsburgh in Central Pennsylvania as good locations to expand.  First, identify what SWOT stands for. Based on what you know about a SWOT analysis and MMS, would this expansion be the right strategic decision? Why or why not?

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