Please follow the instructions and grading criteria. Textbook and articles can be accessed from: https://1drv.ms/u/s!AiutcAHE3wYpgRAl5pm6ybGuIj2L?e=s9QoaE
In addition you must use academic journals/articles/books as per the instructions. Avoid descriptive writing and spend more words on critical writing. I am giving you enough time to spend on the reading and research. Attached is a good paper example where the writer critically analyzed the company through the application of theories/models/frameworks.