Marketing Strategy Case Study

Warner Lambert Case Competition Challenges
Marketing Strategy

Your Challenges as a Strategic Product Consultant
1. Prepare a SWOT analysis for the Warner-Lambert Organization keeping in mind the time frame of when this case took place which was the early 1980’s. Incorporate/include a review of the product categories where the company exhibits strengths and where your review identifies new opportunities.
2. While the case took place a number of years ago (Warner-Lambert was taken over by Pfizer in 2000 and is no longer an active organization), the categories and brands involved continue to be marketed today. Recognizing things do change over time, use your knowledge and experience, and Marketing skills to update the identified categories to the current time frame. Which have grown, diminished, or just changed in some form based on changes in the surrounding society. Have targets remained the same or changed over time?
3. Now, based on your SWOT and update, your task is to identify those product categories that offer the best opportunities to leverage the strengths of the consumer division. Consider these issues:
a. What assets/Brands would you invest in, and why?
b. What assets/brands would you consider eliminating from your brand portfolio and why?
c. What, if any, new categories would you enter and why (think about categories that may not have existed at the time this case occurred)?
4. Create actual product categories recommended and/or chosen for long term investment. Create a Print Ad style product concept: start with a short descriptive paragraph with that concept and its key benefits and attributes. Then present the concept as though you are creating an introductory print ad (headline, subhead, visual, description).
5. Each team will create a visual of their concept for presentation (on board) and market rational for the choice. For more information on Marketing Strategy Case Study check out:

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