Marketing Strategy Case Study

Warner Lambert Case Competition Challenges
Marketing Strategy

Your Challenges as a Strategic Product Consultant
1. Prepare a SWOT analysis for the Warner-Lambert Organization keeping in mind the time frame of when this case took place which was the early 1980’s. Incorporate/include a review of the product categories where the company exhibits strengths and where your review identifies new opportunities.
2. While the case took place a number of years ago (Warner-Lambert was taken over by Pfizer in 2000 and is no longer an active organization), the categories and brands involved continue to be marketed today. Recognizing things do change over time, use your knowledge and experience, and Marketing skills to update the identified categories to the current time frame. Which have grown, diminished, or just changed in some form based on changes in the surrounding society. Have targets remained the same or changed over time?
3. Now, based on your SWOT and update, your task is to identify those product categories that offer the best opportunities to leverage the strengths of the consumer division. Consider these issues:
a. What assets/Brands would you invest in, and why?
b. What assets/brands would you consider eliminating from your brand portfolio and why?
c. What, if any, new categories would you enter and why (think about categories that may not have existed at the time this case occurred)?
4. Create actual product categories recommended and/or chosen for long term investment. Create a Print Ad style product concept: start with a short descriptive paragraph with that concept and its key benefits and attributes. Then present the concept as though you are creating an introductory print ad (headline, subhead, visual, description).
5. Each team will create a visual of their concept for presentation (on board) and market rational for the choice. For more information on Marketing Strategy Case Study check out: https://www.wikihow.com/Analyse-a-Case-Study

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Strategy Case Study
From as low as $9/Page
Order Essay

Order Now Image

The Homework Writings
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

Thehomeworkwritings.com’s team of writers write all papers from scratch. We deliver 100% original, unique papers. That’s what makes us the best custom homework writing service

Free Revisions

We provide unlimited free revisions to all customers and on all papers. Try The Homework Writings today for the best custom homework writing service and experience in the industry.

Title-page

Thehomeworkwritings.com gives clients title pages free of charge. Your only job is to fill out our order form. We will handle the rest.

Bibliography

As the leading essay writing service, we never submit any paper without a reference/bibliography page. We do this free of charge too.

Originality & Security

At Thehomeworkwritings.com, we take great pride in delivering only high-quality 100% original papers to all our clients. We also never share any of our clients’ information with third parties. Your data is safe with us.

24/7 Customer Support

No other custom homework writing service has a friendly, always available customer support team to respond to clients like us.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Why outsource our services

We have the best customer support team for your essay writing needs.

Pricing

Flexible Pricing

You won’t find any other custom homework writing service with pricing as flexible and affordable as ours.

Communication

Admission help & Client-Writer Contact

We provide a direct line of communication with our writers for the best writing experience.

Deadlines

Paper Submission

As the leading custom homework writing service, we take deadlines very seriously. You will have your paper submitted on time without any delays.

Reviews

Customer Feedback

We truly value your feedback, good or bad, and always use your feedback to help us provide you with an even better custom homework writing service