Marketing Strategy

Part 1: here is the link of textbook in case you need: file:///Users/home/Downloads/Roger%20Kerin%20-%20Marketing%20The%20Core%208th%20Edition%20(0)%20-%20libgen.lc%20(1).pdf According to the textbook,

Trader Joe’s grocery store has excelled at delivering on the foundation of customer relationship management. The company has done an exceptional job of providing its loyal customers the shopping experience that lacks at other major grocery chains.

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1. Based on your experience or knowledge of the shopping experience at Trader Joe’s, how would you describe the uniqueness of CRM at Trader Joe’s? 2. In the eyes of Trader Joe’s loyal customers, why can’t Safeway or Whole Food deliver on great customer experience? Part 2: Video link: https://www.viddler.com/embed/c48381cd After viewing the video, post your response to the following questions. Questions:  1. From the information about Chobani in the case video, what was his initial “4Ps” marketing strategy? 2. What are (a) the advantages and (b) the disadvantages of Chobani’s Customer Loyalty Team that handles communications with customers—from phone calls and e-mails to Facebook and Twitter messages?

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