Marketing Principles and Practices

Readings & Materials After reviewing the materials below, please share any excerpts you may have found especially useful or interesting and tell why.

Marketing Appeals & Tactics http://howtomarketing.us/vanhook2.htm
You have to win a potential customer’s attention amid a barrage of thousands of ads daily then quickly convince the customer to buy.

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The Two C’s of Effective Marketing http://howtomarketing.us/mckerns2.htm
To better harness a silver bullet to success, Leslie McKerns says to fire up two C’s with a keen focus on your customers and competition.

Successful Grassroots Marketing http://howtomarketing.us/potvin1.htm
Outreach campaigns on a shoestring can be powerfully effective if you start from the soil up. Kyle Potvin says it’s as easy as mastering three fundamental F’s.

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Avoid ‘Me Too’ Marketing http://howtomarketing.us/yudkin5.htm
You can be an innovator rather than an imitator by developing a creative marketing hook. Marcia Yudkin says to put your competitive advantage to work. For more information on Marketing Principles and Practices check out : https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/economics-terms-and-concepts/marketing

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