This assignment consists of two sections: a marketing plan (Word document) and Marketing Budget (Excel document) Note: You must submit both sections as separate files for the completion of this assignment.
For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: Marketing Plan and Sales Strategy (MS Word or equivalent)
Write the 3–5-page marketing plan and sales strategy section of your business plan in which you do the following:
Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the “Business Plan Financials” MS Excel template (see: Required Course Files in Week 1). Use the Business Plan Financials Guide (see: Required Course Files in Week 1) to support your development of the marketing budget.
Note: Complete the Setup tab first based on the instructions located in the Business Plan Financials Guide (document you also downloaded from PlanningShop). Only the setup tab and marketing tab should be completed for this assignment.
The specific course learning outcome associated with this assignment is:
From my Class Email with links attached:
Assignment 2 Tutorial
Check out these videos to help you (each heading is a video)
1. How to get started on Assignment 2
2. How to use the Template
3. Key Considerations for Assignment 2: Marketing and Brand Awareness
4. How to use Grammarly
SECTION 1- WORD DOCUMENT
How to Answer the questions:
Question 1: Target market
Check out this link for some examples on how to describe the target market: http://www.ccsfmarketing.com/sample-target-market-descriptions.html
You must outline the demographic information (age range, income range, etc.) to be able to find the people in your zip code matching this description.
Question 2: Competition
Question 3: Company Message
Question 4: Marketing Vehicles
SECTION 2- EXCEL DOCUMENT:
Overview of the Excel document
You must complete two tabs:
How to complete the setup worksheet
How to complete the marketing worksheet
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