Marketing Mix

Health Communications and Social Marketing
Final exam Due Sunday 11/22/20 @ 11:00 pm

The marketing mix (4 Ps) represent the fundamental building blocks of a social marketing intervention. Describe the 4 Ps in Social Marketing and use examples to illustrate how each can be used in a social marketing campaign.
The paper should be double spaced and not more than four pages long (excluding cover page and references) with one-inch margins. APA adherence will be strictly monitored.

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In addition to the Guidelines for Written Assignments (Syllabus page 6) save your file as a WORD document and name it at <Firstname Lastname KINS 6523 Finals>
See Rubric in D2L for details on grading. For more information on Marketing Mix check on this: https://en.wikipedia.org/wiki/Marketing_mix

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