Marketing cases

https://youtu.be/x6sYo4UYFmE Before you begin writing, follow these guidelines to help you prepare and understand the case study: Read/Watch and examine the case thoroughly Take notes, highlight relevant facts, underline key problems. Focus your analysis Identify two to five key problems Why do they exist? How do they impact the organization? Who is responsible for them? Uncover possible solutions Review course readings, discussions, outside research, your experience. Select the best solution Consider strong supporting evidence, pros, and cons: is this solution realistic? Once you have gathered the necessary information, a draft of your analysis should include these sections: Introduction Identify the key problems and issues in the case study.

Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences. Background Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study. Alternatives Outline possible alternatives (not necessarily all of them) Explain why alternatives were rejected Constraints/reasons Why are alternatives not possible at this time? Proposed Solution Provide one specific and realistic solution Explain why this solution was chosen Support this solution with solid evidence Concepts from class (text readings, discussions, lectures) Outside research Personal experience (anecdotes) Recommendations Determine and discuss specific strategies for accomplishing the proposed solution. If applicable, recommend further action to resolve some of the issues What should be done and who should do it?

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After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence? Is any component from the analysis missing? When you make the necessary revisions, proofread and edit your analysis before submitting the final draft. (Refer to Writing@APUS, The Final Product for tips on proofreading,   Source:  Ashford University, Writing Center. (2013).  Writing Resources | Types of College Writing |  Business Writing.  URL: https://awc.ashford.edu/tocw-guidelines-for-writing-a-case-study.html Watch the YouTube video  Case Study requirements: Title Page Minimum of 3 pages or more, double-spaced, Font 12, Arial or TimesNewRoman References page containing a minimum of 5 additional References  Turn-it-In enabled. Do not plagiarize.

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