Marketing

Assignment #1

Requirements: I am looking for your thoughts or opinions on the discussion topic. You must respond with a minimum of 250 words. If you use any outside source material (your book, the internet, a business leader) you MUST reference and cite the source. Failure to reference is plagiarism and you will receive a zero score.

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Have fun with this and enjoy.

In this discussion, we are going to talk about marketing. Please take some time to think and
observe. Look around the home or if you go out shopping. Notice the different types of shoes family or customers are wearing. To break the ice, tell them it’s for a survey or marketing project for your Intro to Business class.

• What product qualities were they looking for when they chose their shoes? Ask them.

• How important were price, style, brand name and colour?

• Describe the product offering you would feature in a new shoe line designed to appeal to college students.

• How would you use psychological pricing to sell your shoes?

Assignment #2

Week #12 Discussion Board Topic: The Customer Pyramid

In Chapter 11 we learned about the Customer Pyramid and the four levels or segments of customers: (1) Platinum, (2) Gold, (3) Iron, and (4) Lead segments.

(1) Describe Platinum segment customers. What are they like and what do they mean to the retailer? Give an example of a platinum segment retail customer (either from your own experience in retail sales or from simply your experience as a retail customer).

(2) Describe Lead segment customers. What are they like and what do they mean to the retailer? Give an example of a lead segment retail customer (either from your own experience in retail sales or from simply your experience as a retail customer). For more information on Marketing check on this: https://en.wikipedia.org/wiki/Marketing

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