Marketing

Starting here in Unit 5, you will begin to develop your final project due in unit 8.

This part will be due in Unit 6 and will be graded in that unit. Read the Assignment Directions below to get started.

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Based on the Brand that you chose in the Unit 2 discussion, you will develop the Product and Price portion of your final project in the assignment due in Unit 6. Using the references you have found to learn about your chosen brand, write a one page APA style essay using the Final Project template and provide the following information:

Product:

Discuss the classification of the product, stage in the product life cycle, product positioning, features and benefits of the product. Make sure to indicate the type of product (shopping, convenience, etc) and the width and depth of your brand. Packaging should also be considered.

Pricing:

Concepts covered may include competition-based pricing, demand-based pricing, new product pricing, and/or product-line pricing. Look at pricing objectives and strategies. Compare whether the brand’s pricing is in line with the competition. Discuss the ramifications of if the brand is higher priced or lower priced.

Based on your examination, does your brand do a good, adequate, or poor job of serving the needs of its customers? Do your research and remember to analyze each element of the marketing mix in terms of how it meets the needs of the target consumers. For example, examine if the product really provides what it promises. Discuss if the price is consistent with the quality level expected by the target market, and so on. Throughout the paper, you will need to demonstrate practical application of the concepts learned throughout the course.

When you have spell- and grammar-checked your assignment, save the Final Project document in a file for submission in Unit 6. You will be adding on to it before submission.

Using the Final Project assignment document that you started in Unit 5 Assignment, now you will add to it before submitting the entire assignment in this unit for a grade.

Using the references you have found to learn about your chosen brand, write a one page APA style essay providing the following information:

Placement (use this as your subheading)

Include such topics as the appropriate types of channels, order processing, and appropriate transportation. Make sure to provide the type of distribution your brand uses. Examine whether the brand is being sold in the right outlets. Analyze whether or not they have enough channels. Discuss what course of action would remedy any shortcomings.

Based on your examination, does your brand do a good, adequate, or poor job of serving the needs of its customers? Do your research and analyze the distribution, marketing channels, and marketing intermediaries used by your brand. For example, identify and examine the marketing channels and relationships between marketing intermediaries and the company that owns your brand. Identify and discuss the type of vertical marketing system in place, and so on. Throughout the paper, you need to demonstrate practical application of the concepts learned throughout the course.

When you have spell/grammar checked your Unit 6 assignment as part of the on-going Final Project document you started in Unit 5 and saved it to your files, then upload this document to the Unit 6 Dropbox for grading in this unit.

This unit’s assignment:

Based on the brand that you chose in the Unit 2 discussion, you will develop the promotion portion of your final project in the assignment for this unit. Using the references you have found to learn about your chosen brand, write a one page APA style essay providing the following information:

Promotional Mix

Make sure to briefly include all of the following in this section: Advertising, Public Relations, Personal Selling, and Sales Promotion. Discuss what is needed for an IMC (Integrated Marketing Communications) plan. Analyze advertising plans in terms of message or execution.

Based on your examination, does your brand do a good, adequate, or poor job of serving the needs of its customers? Do your research and remember to analyze each element of the promotion mix in terms of how it meets the needs of the target consumers. For example, examine if the promotions used are effective or not. Does your brand use a pull or push strategy and why? Identify and discuss the types of promotions used. Throughout the paper, you need to demonstrate practical application of the concepts learned throughout the course.

After you have checked your assignment for grammar and spelling, submit your Unit 7 assignment as a continuation of your Final Project document you started in Unit 5. Make sure you specify Promotion as a subheading in the document, alerting your instructor to your additional work for a grade

Using the final project template provided, write a two to three double-spaced pages in 12 point font (Times New Roman). In developing your paper, you will introduce your chosen brand to study, identify the segmentation and target markets, and analyze the components of your brand’s marketing mix in the following order; Product, Price, Place (Distribution) and Promotion (include the five components of the promotion mix). Your Research Project will be Microsoft Word© format.

In your paper, be sure to include at least three (3) references and appropriate citations for them in APA format.

Do not forget to download and use the template provided to help you execute this project

Assignment Checklist: Research Project, Unit 8

1.Identify the segmentation and target markets.
2.Analyze the four individual components of your brand’s marketing mix.
3.Write your original response in Standard English, paying special attention to grammar, style and mechanics.
•Ensure that your viewpoint and purpose are clearly stated.
•Demonstrate logical and appropriate transitions from one idea to another.
•Your paper should be highly organized, logical and focused.
•Use three (3) references and appropriate in-text citations for them in APA style format
Developing your Assignment:

To help you with your paper, you can download a template for this paper.

Write your responses in complete sentences; provide specific examples when applicable and be as clear and as concise as possible.

As with all material you submit to your instructor, check for correct spelling, grammar, punctuation, mechanics, and usage. Make sure to provide citations and references that you use in writing up the responses. Make sure to use the concepts you have learned from the text and that you have answered the questions thoroughly.

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