Market Expansion

Written Assignment Degree Application
For each written application in this course, you must follow the following assumptions:
• You are a director of a department that is focused on your particular degree of study. For example: Director of Project Management, Director of Healthcare Administration, Director of Hospitality, or Director of Human Resources. If you are a general BSOM student, then assume you are a department General Manager.
• Develop your paper with applications based upon these position assumptions

My Position: Healthcare Administrator

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Written Assignment Specifics for This Module
There are several different expansion options for horizontal growth into international markets. Pretend that you are the CEO of a company in your chosen area of study and are considering expansion outside of the United States.
• What things must you consider?
• Which market(s) would you consider first?
• Which international entry option would make the most sense?
• How might your area of study (Project Management, HR, Healthcare, Hospitality, etc.) be different in an international setting? For more information on Market Expansion check out :

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