Section 1 – Business overview, mission and vision
Describe the proposed business. Address the following in your summary:
· What type of product/service will it offer?
· What is the intended market?
· What is the business model?
Articulate the business’s mission and vision statements.
Section 2 – Market analysis
Based on your intended product or service, describe the characteristics of your customer base.
Investigate and list your current competitors. For example, if you’re manufacturing and selling exercise equipment, current competitors would be companies like NordicTrack or Nautilus, Inc. To simplify the process, limit yourself to businesses you are competing directly against. If your business is a local bistro, then your competitors are other local similar restaurants.
Research and estimate the size of your intended market. Market size is the number of potential customers or unit sales for your products/services. Consider the nature of your business when researching market size. For instance, if your business is a local bistro, then your market size is determined by the population within a reasonable radius of the restaurant, say, 5-15 miles maximum. On the other hand, if your business intends to sell a low-weight mountain bicycle online, then the market size is the average number of low-weight mountain bicycles sold nationwide annually.
Estimate the value of your market. Market value is the potential revenues the market has to offer. For instance, suppose low-weight mountain bicycles have a market size of 300,000 units a year with a $500 average price. Then the market value would be $150,000,000.
It can be difficult to estimate market value as you must make assumptions related to market size and average unit price. Use the expected value concept introduced in Chapter 6 of the textbook and the chart below to do the estimation.
Expected Market Value: Mountain Bicycle Scenario
Avg. Unit Price ($)
Market Value (‘$000)
Expected Market Value (‘$000)
Estimate the total addressable market or TAM. This is the fraction of the total market you realistically estimate to get. Most businesses have a relatively modest market share, well under 20%. For example, if we expect to get a 5% share of the mountain bicycle market, then our TAM would be: 0.05 * $102,110,000 = $5,105,500 or approximately $5.1 million.
Section 3: Recommendation
Based on the information collected, do you feel it is a good idea to continue with the implementation of the business? Explain why or why not. For more information on Market Analysis Research check out : https://www.encyclopedia.com/entrepreneurs/encyclopedias-almanacs-transcripts-and-maps/market-analysis
Plagiarism Free Papers
Thehomeworkwritings.com’s team of writers write all papers from scratch. We deliver 100% original, unique papers. That’s what makes us the best custom homework writing service
We provide unlimited free revisions to all customers and on all papers. Try The Homework Writings today for the best custom homework writing service and experience in the industry.
Thehomeworkwritings.com gives clients title pages free of charge. Your only job is to fill out our order form. We will handle the rest.
As the leading essay writing service, we never submit any paper without a reference/bibliography page. We do this free of charge too.
Originality & Security
At Thehomeworkwritings.com, we take great pride in delivering only high-quality 100% original papers to all our clients. We also never share any of our clients’ information with third parties. Your data is safe with us.
24/7 Customer Support
No other custom homework writing service has a friendly, always available customer support team to respond to clients like us.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
We have the best customer support team for your essay writing needs.
You won’t find any other custom homework writing service with pricing as flexible and affordable as ours.
Admission help & Client-Writer Contact
We provide a direct line of communication with our writers for the best writing experience.
As the leading custom homework writing service, we take deadlines very seriously. You will have your paper submitted on time without any delays.
We truly value your feedback, good or bad, and always use your feedback to help us provide you with an even better custom homework writing service