Market Analysis
MBAv24 Professional Digital Portfolio – Market Analysis.
Assignment Content
Select the Access LivePlan link in the Course Content section and view sample business plan components.
Revise the Market Analysis content that you developed in DAT/565 to support your overall business plan.
One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. The accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.
Write a 525-word report that includes the following sections:
· Section 1: Business overview, mission, and vision
· Section 2: A Market analysis that includes the following components:
· Market overview/needs analysis
· Target market
· Competitive analysis
· Value proposition
· Section 3: Recommendation
Use bullets and/or headers for each of the six questions
Use the Market Analysis Research document for details on what to include in each section.
Cite references to support your assignment.
Format your citations according to APA guidelines.
Submit your assignment.
Save a copy of your assignment in the Business Plan folder of your OneDrive account.
(Market Analysis should at least contain)
Who are my potential customers?
What are my customers’ buying habits?
How large is my target market?
How much are customers willing to pay for my product?
Who are my main competitors?
What are my competitors’ strengths and weaknesses? For more information on Market Analysis check on this: https://en.wikipedia.org/wiki/Market_analysis
