Make sure the Responses includes the Following: (a) an understanding of the weekly content as supported by a scholarly resource, (b) the provision of a probing question. (c) stay on topic
To have effective IMC you need these elements: 1). The Media because advertising is an important way to get the word out and boost sales. You have telemarketing, email, press information to keep you up-to-date on what’s new and numbers in stocks. 2). Staying consistent in messaging is another key element. No one wants to buy a product from a company that do not respond to orders or communications between partners and distributors. 3). “Design consistency also is important. Using the same colors, photographs and other visual elements helps to reinforce the important campaign messages and links the various campaign elements together. 4). Reinforcement- Integrated marketing communication ensures that all the elements of a marketing campaign work together to achieve objectives and deliver results. Campainiing, keeping the word going is a way to keep everyone happy and communicating on how to move forward in business and make it better for all involved. Training staff and giving incentives to employess and sending thank you gifts to partners keep a good relationship and provides a positive outcomes. 5). Sales Aligment- helps your sales team to provide the information that decision-makers need at each stage of the purchasing process. This communication helps to ensure proper alignment of purchasers and commitments.” (Linton,n.d.).
There are major benefits for companies to be on each of the 4 major social networks. For some businesses, like professional bakers, there might not be as many reasons for them to use YouTube if they are not interested in teaching others how to bake or decorate. Yet, they would benefit from being on Facebook where they can show all of their beautiful creations, Twitter would allow them to build their brand through showcasing their images, and LinkedIn would allow them to show any credentials, certifications, or mention any publications that they have been featured in.
For a company that makes child car seats, then they would benefit from being on social media networks differently. For example, YouTube can be utilized for them to teach their customers how to install and use their products. LinkedIn would be a place where they can try to recruit new employees and showcase how they are as an employer. Twitter can be an easy place for them to show their new products. Facebook can be a place for them to show their videos, new products, and broadcast if they have any sales.
In the end, not all businesses can utilize all the 4 major social networks to the fullest capacity that they offer, but they generally can be utilized by most organizations.
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