M6A2: Final Project Topic Proposal
Due Sunday by 11:59pm Points 0 Submitting a text entry box or a file upload
A final project is required as part of the course. This project focuses on the female as entrepreneur. It should be well researched, using a variety of external resources, and should integrate material from the course. Various discussion board topics as well as issues examined through the written assignments in the course have assisted you in preparing the final project.
The final project is due at the end of Module 8. Details of this assignment can be found under the assignment’s title for Modules 6 and 8.
For now, you are required to submit a topic proposal for your final project. This is an ungraded assignment, but it allows the instructor to review your proposed topic and ensure you are on the right track with your project.
For the course’s final project, there are two directions you may take:
Select a well-known, established female entrepreneur who has successfully built a business that taps into the female market. Analyze her characteristics as an entrepreneur as well as the factors that have contributed to her business’s success.
Come up with a business idea that you believe would successfully tap into a particular segment of the female market, describing the product or service idea. Discuss why you believe it has the potential to meet the needs of females in the market segment you have chosen to target.
The topic proposal is a summary that includes the following:
The project option that you have selected from the ones listed above.
Details on your topic
Identify the entrepreneur you have selected and her business venture.
Provide a brief summary of her characteristics, business venture, and why you selected this individual.
Identify the business idea you have come up with and the female market segment to which it would be targeted.
Provide a brief description of the business idea (product/service). Why do you think it would be appropriate for the market segment you have identified? Why do you believe it has a good chance of succeeding?
For example, there is a gap in the market currently, and the product/service would meet that need. There are only a few businesses addressing this need, therefore, there’s room for additional businesses to gain market share by building off the current businesses’ weaknesses.
Your work should be submitted in a Word document, one page in length, typed double-space in 10- or 12-point Arial or Times New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. Use the APA guidelines for citing and referencing sources.
See the Course Calendar for due dates.
Keep the following points in mind:
The topic selected is relevant and related to the female as entrepreneur.
The significance of the topic and the goals of the project are adequately explained.
Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor.
Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click “Submit Assignment” in the upper right corner. Click on “Browse,” browse your computer, and select your file. Click “Open” and verify the correct file name has appeared next to the Browse button. Enter your comments, if any, in the Comments area. Click on “Submit Assignment.”
This assignment is not graded.
Final Project Topic Proposal
The Female as an Entrepreneur
For the final project, I am interested in evaluating and discussing the leadership and characteristics of Martha Stewart, a famous and successful American entrepreneur, businesswoman, former model, and television personality. Martha is the founder of Martha Stewart Living Omnimedia, a platform that provides assistance to people on various daily living issues such as home renovating, gardening, cooking, entertainment, holidays, crafting, and healthy living (Gren, 2015). She has achieved great success through various business ventures, including publishing, merchandising, broadcasting, and e-commerce. Martha has also written many bestselling books and publications, including the Martha Stewart Living Magazine. She also hosted the Martha (2005-2012) and Martha Stewart Living (1993-2004) syndicated TV programs.
Martha Stewart has been an inspiration for many women across the world, participating in many television talks and providing home and daily living assistance to women. Martha Stewart’s company offers products that are mostly used by women, including ready-made home furnishings, interior decoration, cook and craft books, and home decoration books and products (Fombrun, 2005). Her daytime television shows also provide insights on how women can start businesses and carry out activities such as gardening. Her leadership style is largely autocratic, and she is very demanding on her employees (Maccoby & Conrad, 2003). She pays close attention to the various aspects of her business ventures and possesses traits that enable her to become a transformational leader. Martha’s personal characteristics are a blend of feminine and masculine traits, which equip her well to manage her businesses and relate well with her employees and customers.
Martha Stewart is rational, self-motivated, ambitious, and competitive – traits that are generally attributed to male leaders (Gren, 2015). She is also generous, gracious, stylish, sensitive, and nurturing – traits commonly attributed to female leaders. I selected Martha Stewart for her exceptional and transformational leadership. Many people perceive an autocratic leader as an individual who is dictatorial and who does not relate well with their followers, which is not the case with Stewart. Analyzing Martha Stewart’s personal characteristics and leadership will provide insights into how women can achieve business success and disapprove the common stereotype that male leaders perform better than female leaders.
Fombrun, C. J. (2005). The leadership challenge: Building resilient corporate reputations. Handbook on responsible leadership and governance in global business, 54, 68.
Gren, C. (2015, December 09). Martha Stewart Living Omnimedia, a shining business empire. Retrieved February 23, 2019, from https://www.industryleadersmagazine.com/martha-stewart-living-omnimedia-a-shining-business-empire/
Maccoby, M., & Conrad, C. (2003). The productive narcissist: The promise and peril of visionary leadership. New York: Broadway Books.
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