Why should companies consider creating an internal marketing database? Name some types of
information that might be found in this database and sources of this information. This topic may be changed with prior approval.
The research paper for your term project is due this week. Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following.
Frame your topic as a business problem/challenge
Discuss how marketing research is used to identify and exploit business opportunities
Examine the role of ethics incorporating concepts from the field of marketing and psychology
Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
Justify the importance of the problem/challenge in a social or global context
Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)
Appraise the sources of information utilized in the assignment.
The paper is to be 5 – 7 pages of content and is to follow APA style. You should have at least 5 references from professional publications. Your research references should be primary works from professional publications.
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Remember that your paper must use APA style. Here are some APA sources you should review. Use APA style for all your paper submissions. You should find these websites helpful.
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