Impulse Buying Exploitation

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1. What Motivates Impulse Buying? what drives them?

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2. Which psychological tactics do marketers and advertisers use to market this audience?

3. What are the impulsive Characteristics?

4. How do brands exploit impulse buying?

5. How has the Pandemic affected consumers? And what ways have brands/markers exploited this? Show an example.

6. What are marketing and advertising tricks that trigger impulse shopping: In-store and online. (Explain and show example)

7. What are some of the role that Social Media have on impulsive buyers? What about brands utilizing influencers?

8. What are some of the ways that Smartphones Technology are influencing Impulse shopping?

9. What new technological developments are contributing to the rise of impulse buying?

10. What Future Technological Development would accelerate this rate of growth?

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