Healthcare Marketing and Strategy

A new primary care physician moved into the area and approached your hospital to partner with her as she begins a new practice in the community. Because the administration is always anxious to welcome new practitioners to the hospital, you agree to meet with the physician. During the meeting, the physician explains that she wants to establish the first concierge medical practice in the community. The physician plans to attract around 100 families to her practice, and she plans to charge from $300 to $1,000 per month, depending on the size of the family unit. (Note: A goal of 100 families may not be realistic; however, the number makes for easier calculations). The patients who join the concierge practice will receive access to the physician’s services 24 hours a day, 7 days a week, at an office located near the hospital. Families will receive preventive care services, and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care, day surgeries, rehabilitation, and in-patient care. The physician also plans to use nutritionists and the hospital’s fitness center facilities. In this case study.

Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.
What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?
Discuss some of the issues and challenges that may arise from the hospital sponsoring a concierge practice of medicine.
Resources:

Don't use plagiarized sources. Get Your Custom Essay on
Healthcare Marketing and Strategy
From as low as $9/Page
Order Essay

Goldman, D. P., Vaiana, M., & Romley, J. A. (2010). The emerging importance of patient amenities in hospital care. The New England Journal of Medicine, 363(23). Doi: 10.1056/NEJMp1009501. (ProQuest ID: 816191638).

Majette, G. R. (2009). From concierge medicine to patient-centered medical homes: International lessons & the search for a better way to deliver primary health care in the U.S. American Journal of Law and Medicine 35(4), 585–619.

Paton, N. E. (2010). A new marketing playbook. Marketing Health Services, 30(2), 8–9.

Must have at least three references with one being scholarly peer reviewed. As in all assignments, cite your sources in your work and provide references for the citations in APA7 format. Must use intext citations for all references. For more information on Healthcare Marketing and Strategy check out : https://www.huffpost.com/entry/digital-marketing-strategies-for-healthcare-and-private_b_59544887e4b0c85b96c65f22

Order Now Image

The Homework Writings
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

Thehomeworkwritings.com’s team of writers write all papers from scratch. We deliver 100% original, unique papers. That’s what makes us the best custom homework writing service

Free Revisions

We provide unlimited free revisions to all customers and on all papers. Try The Homework Writings today for the best custom homework writing service and experience in the industry.

Title-page

Thehomeworkwritings.com gives clients title pages free of charge. Your only job is to fill out our order form. We will handle the rest.

Bibliography

As the leading essay writing service, we never submit any paper without a reference/bibliography page. We do this free of charge too.

Originality & Security

At Thehomeworkwritings.com, we take great pride in delivering only high-quality 100% original papers to all our clients. We also never share any of our clients’ information with third parties. Your data is safe with us.

24/7 Customer Support

No other custom homework writing service has a friendly, always available customer support team to respond to clients like us.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Why outsource our services

We have the best customer support team for your essay writing needs.

Pricing

Flexible Pricing

You won’t find any other custom homework writing service with pricing as flexible and affordable as ours.

Communication

Admission help & Client-Writer Contact

We provide a direct line of communication with our writers for the best writing experience.

Deadlines

Paper Submission

As the leading custom homework writing service, we take deadlines very seriously. You will have your paper submitted on time without any delays.

Reviews

Customer Feedback

We truly value your feedback, good or bad, and always use your feedback to help us provide you with an even better custom homework writing service