Global Competitive Advantage

Global competitive advantage research essay

1. Support each main post with at least three credible references: – One source from the course readings – One scholarly source derived from your own research – One professional source derived from your own research Course Readings http://web.archive.org/web/20161227203006/http://2012books.lardbucket.org/books/challenges-and-opportunities-in-international-business/s12-international-expansion-and-gl.html https://2012books.lardbucket.org/books/challenges-and-opportunities-in-international-business/s12-03-international-expansion-entry-.html https://saylordotorg.github.io/text_mastering-strategic-management/s11-competing-in-international-mar.html https://saylordotorg.github.io/text_mastering-strategic-management/s11-03-types-of-international-strateg.html

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1.Watch the video on competitive strategies. https://www.youtube.com/watch?v=CHFo70ZUUZI&feature=emb_logo

2. A company’s competitive actions should flow from its strategic orientation, and its leadership must build the foundation for a competitive strategy that leads to superior performance.  A competitively aggressive company will vigilantly and forcefully defend its market position, while trying to undercut its rivals’ positions (Stambaugh, Yu, & Dubinsky, 2011).

To establish its desired competitive position, the company has to accurately assess its industry and understand the fundamental factors that impact its long-term profitability prospects (de Kluyver, 2012). The company should also define its competitive advantage, and how it intends to do business better and differently from the competition.

The trade-offs that the company will make are what will strategically distinguish it from the competition (Collis & Rukstad, 2008). Based on your readings this week, what are those trade-offs, and how do they impact the company? Support your arguments with research. Collis, J. D. & Ruckstad, M. G. (2008). 

Can you say what your strategy is? Harvard Business Review, 86(4), 82-90.  De Kluyver, C. (2012).  Strategy: A view from the top (4th ed.)  Upper Saddle River, NJ: Pearson Stambaugh, J. E., Yu, A. & Dubinsky, A. J. (2011). Before the attack: A typology of strategies for competitive aggressiveness. Journal of Management Policy and Practice, 12(1), 49 – 63. Style your paper and format your sources in APA format

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