Fund Raising Techniques

Required Reading:

Barr, S. (2016, December 16). Good storytelling raises money, attracts volunteers. Youth Today.

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Storytelling is a powerful tool in athletic fundraising. Barr (2016) writes about the importance of identifying GEM (Genuine Exciting Moments) stories. These stories are the foundation to delve deeper into [athletes] stories, with their consent and participation, later. The detailed stories make a difference by going beyond data or too-brief, one-dimensional stories to engage the audience’s emotions.

SLP Assignment Expectations:

In a 2-page paper, develop a GEM story that comes from your program. Provide details and explain why this story would appeal to potential donors.

Program is a non-profit semi-pro football team that plays to raise money for local charities. For more information on Fund Raising Techniques check out :

Attachment : Barr

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