From the Goldsmith & Carter textbook, select either the Avon Products (Chapter 1) or GE Money Americas (Chapter 6) case study for this assignment.
Write a five to seven (5-7) page paper in which you:
Provide a brief description of the status of the company that led to its determination that a change was necessary.
- Identify the model for change theory typified in the case study of your choice. Discuss what led you to identify the model that you did.
- Illustrate the types of evaluation information that were collected and how they are used to benefit the company.
- Speculate about success of the changes within the next five (5) years and how adjustments could be made if the results become less than ideal.
- Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.