For this assignment, you’ll take the product or service concept you’ve been discussing with your instructor and put together a full-fledged proposal for executive approval. In clear, concise business writing, cover the following topics:
- Brief summary of the opportunity
- Define your product strategy
- Goal you’re hoping to meet with this opportunity
- Target Audience
- Geographic Target
- Timing for introduction
- Why is this opportunity a good choice for your organization?
- What challenges do you see with this new product/service launch?
The final product will be no more than 2 pages, in 12-point Arial font, covering all the information above. Remember, your audience for this is a business executive. Write as though you are proposing this idea to your CEO.