FINAL ESSAY SCENARIO – ONLINE STATION MANAGER

PART I – ESSAY ASSIGNMENT

Remember that I expect a minimum of 250 words for each scenario covering all points raised in the attachment. I expect all subjects to be analyzed in your papers with discussions about applicable ethical/moral considerations and duties; and also any applicable legal requirements controlling the behaviors and decisions in the facts you are assigned. Mention the federal and state laws and requirements we covered in your reading assignments using their correct names or abbreviations (Examples, Civil Rights Act of 1964; OSHA, FDA, The Fair Wage Standards Act, the Americans with Disabilities Act or ADA, etc.). Mere references to the US Constitution or the Bill of Rights are considered inadequate legal descriptions of the laws involved. The paper should follow the APA style guide

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FINAL ESSAY SCENARIO – ONLINE STATION MANAGER

Your sales department has recently been hired by a chain of medical offices located in New York and the greater Washington, D.C. areas, to advertise their services to viewers who are probable cancer patients based upon their internet search and viewing histories. That customer has now requested that you expand the filtered audience for its advertisements by requesting your IT department to run a customized algorithm which it stated will bypass standard internet privacy protection software and obtain the internet addresses and in some cases the names of medical patients setting appointments and communicating on line with cancer treatment medical centers and physicians, permitting ads designed to be personalized and recommending appointments be set by clicking on the ad and speaking to a representative who may have important information about their “present health needs.” You suspect that some of your audience may interpret this to be a communication sent by their own physician or hospital.

Another major advertiser is spending large sums advertising a “100% natural” drink, Dyna-Wham,” containing vitamins and other health extracts which it advertises to be more potent than Viagra and equally effective in raising the libidos of men and women who consume it for at least 30 days. It is sold, without prescription, online. The advertiser is being investigated by the FTC for making false representations about the effectiveness and results usually obtained from its product’s use as directed. There were news stories suggesting this product may cause high blood pressure in users and that it is suspected to be the cause of several recent heart attacks and deaths; but no court cases have yet been lost by the advertiser.

Prepare a summary of your thoughts on these subjects to be presented to the station’s corporate owner’s management and directors; which you will later use when making an in person presentation and answer any questions.  Be sure your paper addresses all legal and ethical considerations about these various campaigns and explains your reasoning for planned and/or recommended courses of action as to each of these matters

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