Family Friend Model of Consumer Behaviour Assignment

Choose a friend or family member that you know well. You should know their family background, how they tend to think and make decisions, and how they shop. You must have been on a number of shopping trips with this person. With this knowledge in mind, describe behaviors that demonstrate a principle in situational factors of consumer behavior. For example, my dad is very affected by crowding in his shopping behavior. If I were doing this assignment, I would give at least 2 concrete examples that demonstrate how his consumer behavior is affected by each of those two principles. You can choose any principle you want, but they must be included in the situational factors section of your textbook. You should clearly describe how these principles affect your subject’s behavior and give at least 2 examples in total that demonstrate the concepts.

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I suggest organizing the assignment this way.

Paragraph 1 – Tell me the person that you have chosen. You don’t need to give me their name if you don’t want to, but tell me generally who they are and what relationship they are to you that makes you able to describe their consumer behavior.

Paragraph 2 – Tell me the specific influence you are going to discuss and what category it is in (e.g., attitude which is psychological influence). Then describe two examples of your chosen person that demonstrate the influence. Finally, try to explain why you think this person behaves this way.

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