Entrepreneurship Journey of Grab
Full Assignment – Individual (3500 words) case-based assignment
• Undertake a review of the strategic innovation of the corporate entrepreneurship process of Grab in Singapore.
• Examine the approach of the organization in the context of the academic literature, outlining the main innovation strategy and/or entrepreneurship processes.
• Identify what are the strengths and weaknesses of this approach for this organization (note this is not a standard SWOT analysis, but a critical review of the processes you are examining) and outline some future recommendations to senior management for your chosen organization.
• Reflect also on your personal involvement in innovation or entrepreneurial activity in your working life, and how has your understanding of that experience been changed or enhanced as a result of the learning in this module and your engagement with practice. This may be aided by the use of a reflective learning model.
• If you have not previously been involved in such activities you may reflect how your role has been shaped by innovation or entrepreneurial decisions made elsewhere.
• How might your future development in your current role or in a new role be affected by the new knowledge you have gained? For more information on Entrepreneurship check on this: https://en.wikipedia.org/wiki/Entrepreneurship
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