Discuss the Multidimensionality of Brand Equity

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The topic of discussion is Discuss the multidimensionality of brand equity and the importance of using multiple methods to measure it. Provide an example using the Interbrand methodology. What are the  main advantages and disadvantages of the Interbrand methodology?  Review and discuss the article:  Companies Expected to Loose $1 Trillion in Brand Value Due to COVID-19. https://www.thefashionlaw.com/global-companies-expected-to-lose-1-trillion-in-brand-value-due-to-covid-19/

Feel free to share examples and insights from online sites and sources to support your responses. For more information on Discuss the Multidimensionality of Brand Equity check out: https://en.wikipedia.org/wiki/Brand_equity


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