Director of Marketing

You are the Director of Marketing for the world’s newest underwater five-star hotel. You recognize the value of travel media and as such have budgeted to host five different travel media/influencer personalities to help you gain awareness for the property and the experience your guests will enjoy.

1. Research and provide the names of five actual travel media or influencers who would be suited to experiencing and writing about this brand-new underwater hotel (i.e. their names and the publication they write for and/or their website/blog)

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2. Identify their typical audience(s) and followers

3. Write a maximum 3-sentence invitation pitch that you would present to each of them (i.e. five different writers/influencers, and five different pitches) on why he/she should accept your invitation to experience the hotel and then hopefully publish a story about it. For more information on Director of Marketing check out :

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