Digital Marking
Television Viewing Assignment
1. Select a nationally broadcast (not a rerun) television program. Log all commercials run during the program. Monitor all social media that takes place during the program.
2. Describe what you learned about the target audience for this program. What kind of advertising environment do the programmers set up for the advertising sponsors?
3. Does the programming foster an interactive social dialogue during the program?
4. What strategic recommendations do you have that would help to improve social media audience engagement levels and increase Nielsen ratings?
5. Submit your completed assignment to me on Blackboard by Feb 11th. For more information on Digital Marking check on this: https://en.wikipedia.org/w/index.php?search=Digital+Marking
