Digital Marketing Reflective Review Assignment

Reflective Review 600 words (+/- 10%)

Across the world, people are increasingly using smartphones and other small screen devices for a wide range of tasks that used to be, predominately, carried out on desktops or laptops.

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From a marketer’s perspective, identify 2 significant opportunities and 2 challenges, resulting from this ongoing change in behaviour.

For each of your opportunities and challenges explain why they have arisen, and the implications for marketers.

Notes:

Your reflective review should be one that is “informed”. In other words, reviews need to “navigate” the reader through credible perspectives and arguments that have been made. In doing so, you must reference the source of these perspectives and arguments [author, date, title, source]. This can be satisfied by the inclusion of footnotes in your document.

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