Digital Marketing

Task: Explain the concept of disruptive technology and discuss two technologies you believe should be adopted by digital marketing practitioners to improve website content and engagement strategies.

This essay does not require a formal reference list, however, in-cite citations will be needed!

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Since this essay is part of an exam as you might already know, Turnitin can detect whether the essay is similar to other existent works or sources, original, or plagiarised so please be very mindful of the sources you use.

General guidelines:

– Introduce the concept of disruptive technology, explain it in terms of definition
– Use sources such as Schumpeter and Christensen to support your arguments
– You may discuss examples only after you’ve explained the concept and the essay, which should be around a paragraph long
– Use 3-4 examples of what you believe would be important disruptive technologies of the future (do not digress into a disruptive technology that doesn’t have a profound effect and role in digital marketing practice)
– You can get inspired by documentaries, ted talks, and youtube videos, as well. Take some notes and incorporate some of your findings into the essay with proper referencing. A very good documentary would be print the legend on 3D printing on Netflix and I highly advise you to watch it before getting started.
– You can explore the importance of Virtual Reality and Augmented Reality and any other new technologies in the internet of things is relevant to the essay.
– Don’t just describe the examples, explain their importance and relevance, and then explain how digital marketers can improve their existent practices by leveraging some of these disruptive technologies.
– Provide examples where disruptive technology is being used well and how digital marketers can gain an advantage from this
– You can also use case studies when providing examples

Sources:

https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/Disruptive%20technologies/MGI_Disruptive_technologies_Full_report_May2013.pdf. For more information on Digital Marketing check on this: https://en.wikipedia.org/wiki/Digital_marketing

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