Customizing Global Marketing

Customizing Global Marketing – Engagement Exercise

First review these two links associated with Shiseido a leading cosmetics and personal care company headquartered in Japan (Links to an external site.)

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Now imagine you are the Country Head (think regional CEO) of Shiseido in Nairobi Kenya which is a booming, prosperous and cosmopolitan metropolis (,g_1:city:LWU-GhGhvaE%3D&client=firefox-b-1-d&hl=en&ved=2ahUKEwj6hP3VjP_oAhU6HDQIHaccCSgQ4lYoAXoECAEQFw&biw=1689&bih=931#imgrc=r_oAqMhSBbhjuM (Links to an external site.)).
Propose 5 innovations and/or modifications to Shiseido’s product mix (be as specific as you can, and as culturally aware as possible) AND for each, a ONE or TWO sentence rationale that you hope will be convincing to your bosses in Tokyo. For more information on Customizing Global Marketing check out:

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