Customer Development Strategy Plan

1- Business/Customer Profile (13 June 2021)
Complete an in-depth analysis of a business which exists in United Arab Emirates and you are familiar. You should know and understand this business and be able to supplement this knowledge with researched resources. (5 pages)

a. Business Profile should include:
a. Type of business
b. What products/ services are sold within the business
c. For this business what are the general demographic trends of the customers for this type of industry. How are they purchasing goods and services now and forecasted to in the future? Example for a retail shoe business the trend is for shoppers to go on-line to find what they want so are competing with a wide variety of shoe vendors that are just a “click” away.
d. How does the business provide customer centric services for their customers?
f. What will be the different sales channels for the customer? i.e.…retail, foodservice, e-commerce
g. SWOT Analysis
e. Where are the opportunities for enhancing the customer service experience?

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b. The specific customer profile of this company:
The report provides an in-depth examination of who the customer is and their relationship with the business described in the business profile. Specifically, this segment should include;
h. The demographics of the customer- age, sex, income, purchasing habits, a description off the customer who typically purchases goods/services from this company. Some of this information can be gained from observation, some will require establishing the median age of the consumer and researching characteristics about this age group.

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i. what further information is critical to you to learn or understand about the customer for your business plan to be successful? Example, selling automobiles. If you know the price point the customer usually stays within when purchasing a car what additional features or loan terms would convince this person to purchase a car in a higher price range? For more information on Customer Development Strategy Plan  check out:


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